Rethinking the cheese category, Monsieur Gustav is a brand that brings cheeses to casual foodies. With packaging designed by lg2, the colorful, simplistic graphics create a cheerful and unpretentious aesthetic. Completely different from other brands on the market, this casual cheese brand is ideal for relaxed and easy get-togethers.
For some, fine cheeses are synonymous with enjoyment and sophistication. In recent years, a whole new base of consumers has discovered the category, driving sales up across the country. These new consumers have different expectations and needs than long-time fine cheese enthusiasts. For dairy cooperative Agropur, a major player in the fine cheese category, it was the perfect opportunity to rethink its product ecosystem, consolidate its assets, strengthen its ties to this new clientele and build loyalty in the category.
