Italian food heritage is unparalleled – quality of produce, attention to flavor detail, leisure and pleasure. Developing a packaging to wrap up the characters of Italian food and capturing the honest and high-quality flavors of the produce in a visual narrative was key for us.
Working with Gustini, one of the biggest German online retailers for Italian delicacies, we redesigned their premium Gusto Rosso selection of canned fruity fresh summer tomatoes from southern Italy. The tomatoes are carefully selected from many small tomato farmers in the Italian countryside to ensure bringing together the best produce. Often these are small family farms that still harvest by hand. These precious pomodori are immediately processed fresh to preserve the unmistakable sun-drenched aroma and the best tomato flavor.
