Meatless products aren’t new. Meatless products with phenomenal branding, however, are.
When I hear “Carrot Dogs,” my first thought is, “no, thank you.” But Caserne’s package design for the brand has me reevaluating my omnivorous identity. Carrot Dog’s packaging reflects the nostalgia of a poolside backyard BBQ with easy eating and enough laughter to last the season. The bright color palette moves away from the cliche use of green and taps into precisely what makes the brand unique: the carrots. Plus, the quirky typography showcases the brand’s flair for individuality and irreverence.
