Background
Since opening one of Sydney’s first plant-based eateries more than 35 years ago, IKU has nourished and healed their customers with simple plant-based meals. Thanks to their innovative vision, delicious vegan dishes, and the support of their community, they’ve now stepped beyond the storefront to offer an online delivery and retail service that brings a whole new level of ease and accessibility to IKU.
Insights
Research shows that while more and more people are coining onto the environmental and physical health benefits, “vegan” is still a term more strongly associated with activism than lifestyle and vegan (or even just “healthy”) food is often considered boring and limited. And, despite IKU’s rich history in Sydney, the healthy, DTC meal space is a monotonous blur of forgettable brands.
