Pretzels are, well, pretzels. So you know what you’re getting before you bite into the salty snack. Twigz, on the other hand, is a pretzel brand that’s changing the game. Crew Food & Beverage Marketing Partners designed the snack brand’s premium packaging, and with vibrant colors and confetti-inspired pretzel imagery, the bags come to life. The modern aesthetic is bold, genuinely reflective of the flavors within.
Pretzels are a notoriously boring snack. Why do you think they’re always left at the bottom of the Munchies bag? Only grandparents and people who enjoy being thirsty buy pretzels, but Twigz aims to change all that.
