Brief: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning – Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
Concept/ Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated. «The Great Rejuvenator»
