‘Process Coffee’ pushes against the expectations of a typical coffee brand. The identity is highly influenced by 90s skateboard culture, helping to capture the approachable, upbeat and personal attitude to speciality coffee.
After creating the brand identity, Angel & Anchor knew the packaging for Process needed to be something special. Drawing inspiration from the 90s and skateboarding videos, the Belfast-based studio developed a packaging concept centred around the VHS tape.
