There’s no denying the rich Scandinavian design inspiration infused in Norlo’s coffee packaging. Designed by Design Happy, the packaging is warm and down to earth while maintaining an aesthetically premium look and feel. The illustrations for each type of bean are soft, while the rich hues balance ideally with the muted tones creating a contemporary landscape. Minimal yet captivating, Norlo’s coffee packaging is quite stunning.
Design Happy were approached to craft a stand-alone coffee brand from the ground up to portray the unique Scandinavian Lifestyle and their lighter coffee roasting process. In doing so we needed to drive differentiation from other mainstream competitors and create shelf space in a busy retail aisle that is littered with dark smoldering coffee beans and rich aromatic depictions. The brand wasn’t just for coffee snobs but had to be aspirational, yet down to earth for consumers looking for something a little different to their usual brew.
