Probiotics are one of the best things you can do for your body, and, Yoi is a probiotic plant milk with a packagings system that will infuse your day with a pop of joy. In Japanese, “yoi” translates to “good,” which, by the looks of these bottles, there’s nothing bad about this drink. Designed by Herefor, the packaging emits a sense of lighthearted confidence that showcases the drink’s flavors and functions in a digestible way. Plus, who can deny those playful colors? Adorable.
Yoi means “good” in Japanese and this cultured, tangy, pre- and probiotic plantmilk beverage made with pops of fresh fruit, nuts and seeds is just that and so much more. Super Yoi, if you ask us. So when founders, Ellie and Tosh, approached Herefor to build the brand identity and packaging design system we said ‘&*!# yes!’ and then cheers’d with some Yoi.
