Founded in 2012, kombucha brewer Health-Ade bloomed from its humble, farmer’s market beginnings to a leading brand in the industry, simultaneously amplifying and riding the consumer interest in probiotics and functional ready-to-drink products category. The naturally fortified fermented tea contains live organisms and nutrients that improve “gut health” by contributing to the inner biome living inside the gastrointestinal system.
Of course, many folks virtually live kombucha and that it’s a functional beverage that promotes wellness, but understanding how the fermented tea works and why gut health is critical is still closer to the farmer’s market stall than it should be. To demystify kombucha and bring more understanding to its benefits, Health-Ade is redoubling its efforts to inform and educate with entertaining media campaigns, clinical trials, new branding, and, yes, updated packaging.
