VYBES packaging is a confluence of lifestyle street culture & medicine, and in particular, plant-based medicine. Our adaptogenic elixir dubbed “Mood Enhancer” is made with powerful, efficacious plant functionals like Ashwagandha, Rhodiola, L-Theanine & Elderberry that stabilize & improve mood naturally.
We chose a brown amber glass bottle, which we think evokes a medicinal “apothecary” feel to the bottle, and also protects the plant functionals from breaking down in the light. The paper label that surrounds the bottle introducing you to the beverage relies heavily on the use of typography to mimic the look and feel of a medicine bottle. Each plant functional is listed on the label along with the dosage, so it’s clear what you’re consuming and how each ingredient is helping to improve your mood.