This is LowLow. A new type of beverage company, for which we created a design and identity as fresh as their idea of clean drinking with a twist. Simply a refreshing, natural seltzer with less additives, sugar and carbs – calling for a bold, crisp and distinct design.
As the Hard Seltzer category is a bit of a novelty in Scandinavia, we chose to put it at the top of the can design. LowLow is made both with and without alcohol. To make the alcohol-free product match we also invented the world’s first “Soft Seltzer”.
