We don’t need to remind you, but the beer can is one of the most consequential canvases around. Take a walk around your favorite liquor store—not the 7-Eleven, mind you—and take a gander at the beer cooler. Plenty of craft breweries bring the art gallery to the fridge, and it’s a perfect way for designers to get their work to the masses.
Of course, strategic drinks design agency Thirst Craft is saying “no duh” right this second.
