The product named “Lovibond 30(Luminous version)”, The name is inspired by Joseph Williams Lovibond, a British winemaker and the inventor of the tintometer, and the number “30” indicates the colority the beer has reached. Since Lovibond 55, a product launched earlier, has achieved great market performance, the brand decides to build the new dark beer series targeting at younger consumers.
The label adopts the method of conventional printing and luminous ink. The label shows two different scenes during the day and at night. The characters and cats in the day show a quiet side, while the characters and cats in the night show a hip-hop side. In this way, it shows the colorful life of Chinese young people during the day and at night, At the same time, it also allows consumers to remember such a special product.
