Vitoni is a new ready-to-drink light aperitif inspired by the traditional Italian spritz of the 1950s. Made only with white wine and tonic water, its authentic taste is perfect to be enjoyed as the lighter alternative to the usual spritz. As part of our strategic consultancy, we formulated a straightforward insight: Vitoni values lightness above all: the lightness of spirit, of heart and of taste. This concept allowed us to better define the brand essence and its positioning on the market as the Aperitivo Leggero Italiano (the Light Italian Aperitif).
The ready to drink Spritz is available in two versions: white and rose.
