Cha?teau Picoron is an Australian-owned organic vineyard in Bordeaux, France. Home to some of the most prestigious wines in the world, Bordeaux has begun to lose its appeal, especially to new generations of drinkers. Falling victim to their very own self- imposed regulations, Bordeaux risks the extinction of their wine, and the continued existence of its ancestry.
Working alongside Cha?teau Picoron, we learned of Bordeaux’s incredibly restrictive winemaking regulations and constraints – many imposed by law – instituted in an attempt to preserve the specificity of the wine; enforcing the vineyards to adhere to their rules in order to qualify for Bordeaux’s appellation.
