Client’s Brief: Develop a breakthrough brand and packaging solution for a lifestyle sparkling wine that represents the modern, vibrant, free-thinking millennial woman. Priced $16 but looks like $30.
Creative inspiration behind the packaging: Consumers today are drinking more sparkling wine than ever before. The growth of affordable, quality wines presented an opportunity to create a new-to-world brand for a consumer that looks for authentic experiences and expects depth from the brands they invest in.
