When Chico’s launched a new line of statement jewelry, they needed a high-end packaging solution that would grab their audience’s attention, present the product in a spectacular fashion, and at the same time make the jewelry pieces easily accessible for their customers. The jewelry line consists of a wide variety of statement necklaces which come in different styles, sizes, and weights. The goal was to create a packaging design that could accommodate the different jewelry styles in one singular box to avoid the need for multiple packaging sizes or styles.
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Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_
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