Seasonal Affective Disorder is an extreme form of the winter blues, affecting more than 10 million Americans. To help combat the specific form of depression, Full Spectrum Bulbs are designed to help spark a sense of energy. Plus, the packaging designed by Leo Burnett Toronto enacts a spark of light alone through the neon-hued wrapping within the transparent box. The packaging is delightful, bright, and inventive, sparking a sense of joy and imagination alone.
During Winter Solstice, daylight in Toronto is cut to just 6 hours. It’s often dark before the workday is done. The Full Spectrum Bulb emits vibes scientifically proven to remedy the sadness and fatigue that comes with reduced Vitamin D. The package design was created to highlight the power of the bulb to generate joy and energy—it appears as if sunshine has been captured in a box. It’s the perfect addition to people’s work from home lamp and life.
