Eve’s Protective Rainbow Shell Disrupts The Wine Market

Published

April 26, 2023

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There’s packaging, and then there’s disruptive packaging. Eve’s packaging system, designed by Agence Bemad for Edmond de Rotschild, falls into the latter. The protective paper shell not only creates a rainbow of intrigue, but it can also lay flat, creating an accordion-inspired shell that’s easy to transport and even easier to fall in love with.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_