Itchy skin is one of the worst sensations, but if anything can help, it’s a human-centric product that genuinely cares about the consumer. ITCHY is a brand designed by a founder that knows the struggles of itchy skin through first-hand experiences. Leaning into the prickly feelings, the logo emulates an almost tingly sensation. Further, the color palette doesn’t shy away from being bold, proving that medicine doesn’t always have to feel clinical and dull.
When the founder of ITCHY was diagnosed with psoriasis in the early 80’s, he entered a problem focused and uninspiring world. In addition to hiding visible spots in long sleeves and suffering from a daily itching, he got constantly reminded of his “problem skin” by the products he was prescribed.
