Marinical is a Scottish vegan skincare company offering cutting-edge, plant-powered products that offer a fresh take on the cold and clinical face of ordinary skincare. Inspired by this, we knew they deserved something beyond the regular offering delivered to the consumer.
We drew inspiration from modern fashion, art, and music to instill a brand image that defies convention, and shouts its identity from the rooftops. To support this larger than life identity we opted for a heavy sans serif font, Tusker Grotesk that employs purposefully written and bold tag lines across social, web and campaign. Paired with a bold yet soft colour palette and a beautiful suite of campaign imagery we crafted the perfect solution for the brands approachable yet authoritative aesthetic.
