Walk down any beauty or skin care aisle, and you’ll notice a trend. Women’s products are branded and designed to look delicate, dainty, and oh-so-pretty with all the pinks and purples, while men’s products are Manly with a capital M—all gray and black to exude strength. But the characteristics we attribute to gender have been created by humans. Who says women can’t be aggressive or that men can’t be pretty? Why does gender identity have to only fall into two categories in the first place?
Good Light, founded by David Yi and Michael Engert, provides the nonbinary beauty products we need right now. Their line of cleansers, serums, and lotions push beauty beyond the binary, shedding gendered design cues and focusing instead on incredible products for all.
