Take one look at your leftover containers, and you’ve most likely got a cabinet full of Pyrex. Not only has the brand been around for decades, but so had its packaging system and visual identity. Pyrex recently partnered with Pearlfisher to update their visual strategy, and thus the contemporary design was born. The hand-illustrated icons and the classic red hues work together to create a modern approach to a traditional and well-loved brand.
In a world of Pinterest pageantry and expectations of culinary perfection, how do we rewrite the recipe book to instil the confidence to create?
