Life happens around Corelle. This bold idea comes to life in our emotive, new brand identity and design system for the household icon as we celebrate the simple pleasures of gathering around the table and building unbreakable bonds.
To advance Corelle’s presence and reclaim its top leadership position, we leveraged Corelle’s rich heritage and compelling products to play a more meaningful and enduring role in peoples’ lives; bringing emotion back to the brand to attract a younger consumer.
