The all-natural pet food category is growing faster than a puddle of drool from a dog waiting for his bone. Most competition focuses solely on ingredients as their core message, but we wanted to go beyond the genuine ingredients and obvious health benefits. We wanted to tell the timeless tale of the enduring love between a dog and their human. We decided to show what was at the heart of ZolaChow, not just the guts.
This unique balance between an unadulterated, clean and natural product married with the colorful, intense and rich bond between a pet and its owner drove each aspect of ZolaChow’s story-book inspired design, beginning with the tagline and overarching brand narrative of “Pure food. Real love.”
