Firebelly Tea is a design-driven tea company on a mission to push tea beyond its antiquated stereotypes and into the 21st century, fueling a new wave of creators, innovators, movers & shakers. Launched in November 2021, Firebelly Tea is the latest endeavor from David Segal, namesake founder of DAVIDsTEA, and co-founder Harley Finkelstein, President of Shopify. Firebelly’s simplified, modern products dismantle the cliche associations with tea, offering blends that focus, relax, and rejuvenate. Firebelly Tea is for everyone: the creators and innovators, the movers and the shakers, helping you focus, relax, and realize the potential of every day.
At the heart of Firebelly Tea’s packaging design is an emphasis on sustainability. The loose leaf teas and tea blends are all packaged within a fully compostable bag that can yield from 30-45 cups (for single flavors) and 25-30 cups of tea (for samplers). A rarity in the tea world, the fully compostable packaging is made possible through Firebelly’s commitment to never using any lab flavoring, which interferes with the glue used in standard tea bags, rendering them non compostable. Furthermore, the resealable pouches used by Firebelly Tea can actually be composted at home (rather than industrial composting, which is the common packaging type available on the market), and will degrade in a garden compost area within one year.
