Goodfood was already the leading brand in the Canadian food delivery market, but they had bigger plans. They were on a mission to change how Canadians shop for groceries. Standing out wasn’t enough; they needed to stand apart.
They deliver high-quality meals that arrive quickly and are easy to prepare. Still, they go a step further by making hard to source ingredients and products easily available and reasonably priced. Quake brought this mission to life with a brand language as colourful as their food. The result is a fresh and distinctive brand that retains the existing equity and seamlessly integrates its digital and physical assets.
