In the endless aisles of snacks, bars, yogurts, and breakfast foods, you would be hard pressed to find a truly healthy option, let alone one that’s convenient and delicious. Mush created just that––a simple, wholesome, unique form of overnight oats that quickly gained traction among the fitness world. That said, if Mush was going to successfully make the leap from fitness fuel to everyday essential, it became clear we needed to craft a smart solution for the Mush identity and packaging––one that opened the doors to a new audience while staying true to the brand’s most fanatical consumers.
