Deriving from casa, meaning ‘house’ or ‘home’, and tierra, Spanish for ‘ground’ or ‘land’, the brand name was our creative springboard. We started to think of the brand as the ‘House of Tequila’; a warm and inviting social space connected to the land, a place where everyone is invited to join in and share the experience.
Exploring Mexican architecture, we found a recurring theme in the use of archways, and how arched doorways welcome people in to explore and connect with others in their homes. Our design idea for Casatera is rooted in viewing these traditional architectural shapes and forms through a contemporary lens.
