Marta Veludo Studio is based in Amsterdam and often pulls influences from folk art, pop culture, bright color, and inspiring movements into her designs. In her most recent creation, Marta Veludo created the visual identity and packaging for Rad. The products infuse classic design elements with stereotypically GenZ inspiration, making for a line that inspires consumers to tap into new ways of expressing themselves. Each product is packaged uniquely but makes up a cohesive set with bold typography and punchy colors.
At RAD Makeup, we believe that the more you do you, the more goodness there will be for all of us. That’s why RAD creates tools for self-expression and brings people together – in real life and in the not so real life. It’s why we spark creative exchange, because the sum is always greater than the parts.
