Earthbar was founded in 1971 in the epicenter of health and wellness, Los Angeles. They grew their humble vitamin shop into a cult favorite, starting from a single location in West Hollywood into multiple locations across Northern and Southern California. What started with vitamins expanded into fresh-pressed juices, made-to-order smoothies, acai bowls, ready-to-eat health foods, supplements, and vitamins. With new ownership and ambitions to grow, Herman-Scheer had the privilege to evolve its brand positioning and identity into a state that would support their goals.
