The ocean is both a place of mysterious wonder and blissfully serene nature, and Mattéo Tabutieaux has done an excellent job of blending these two qualities into the packaging design for Okeanós.
The packaging system for this fish product is simple through a gorgeous blue fish illustration balancing the crisp white packaging. The typeface Mattéo chose mimics the angular lines within a fish’s skeleton, but in an artfully understated way. Furthermore, the detail of pulling the fish’s tail to reveal the product within adds a sense of whimsy and playfulness that most brands lack.
Yet, while whimsical, this product’s packaging is stunning and elegant.
