FIX Hellas is a beer that’s been around for quite some time. 1864 to be exact, meaning that this is a beer that’s earned its right to be on the shelves. Luminous Design created the packaging for this limited edition release, and the agency drew inspiration from Greece’s most authentic and local aspects. Blue and white and the can’s primary two colors and are balanced with shades of cyan and terracotta, which were chosen because they’re colors that are often found in the local terrain. The detailed illustrations bring the authenticity aspect of the packaging to life in both an exciting and meaningful way. Even if you knew nothing of the brand before downing one of their beers, you could easily understand that this brand knows what’s happening.
FIX Hellas is the first Greek beer with a presence in the Greek market since 1864, having proved its authenticity.
