One of the most important challenges was to build a solid brand capable of combining gourmet products and traditional products or products with denomination of origin under the same packaging architecture. The proposal articulates the design through a transversal band that divides the pack into three parts and serves to organizes the information and creativity. Based on this architecture and the master brand, each family of products has a design that link with each other, but at the time respond to the specific needs of each product category.
