Noma Brings Nostalgia and Tradition to Chewing Gum

Noma (????) is a Greek brand by Lidl, with a broad portfolio of quality food and beverage products, characterized by local ingredients, regional flavors, and traditional recipes. The brand’s core values are authenticity, tradition, honest locality, but also nostalgia (“????” means remembrance, memory in ancient greek). We were asked to design the packaging for a sugar-free product range of chewing gums with Mastic PDO from Chios island.