For The Love Of Smile

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Did you know that there are more than 700 species of bacteria mingling in your mouth? Some of these microscopic guests are polite and helpful. Others are unruly hooligans, trashing your gums and teeth. For Dr. Chrystle Cu, co-creator of Cocofloss, flossing those pearly whites is – and always has been – a non-negotiable. The other thing she’s not about to give in on is her commitment to running a sustainable business.

After years of working in the field of dentistry, she grew saddened and frustrated by her inability to get through to her patients on the importance of regular flossing and brushing. In a decision that would change her life and those seeking alternative oral care, she decided to channel her love for dentistry into other avenues. In 2013, she set out to fulfill her new mission of improving the world’s oral hygiene by creating an effective, motivating, and fun floss that people would be excited to use.