The chewing gum market is unapologetically overcrowded; though, the problem is that they all look the same, and most contain ingredients like plastic. Major ew. Botani gum is entering the market with packaging that sets them apart from the masses and promises that its ingredients are vegan. The packaging for Botani Gum, designed by WIN Creating Images, is artfully playful through the illustrated animal characters, bold typefaces, and thoughtfully bright colors. Think about the last gum you purchased, compare it to Botani Gum, and tell me which one excites you more. If it’s not Botani Gum, I’d like to know what kind of gum you’re buying.
?A lot of people – children and adults alike – enjoy to chew gum. But who likes to have plastic in their mouth? No one does! This fictitious concept called Botani Gum stands for plant-based, plastic-free and sustainable chewing gum fun. Printed with water-based ink and made out of recycled cardboard free from any plastics, not just the product on the inside is sustainable and environmentally friendly, but also the packaging on the outside.
