Borondo helped the Colombian food brand Why Not create a packaging system that helps the brand’s mission of creating an indulgently healthy product. The packaging system balances the brand’s irreverence with a charming twist, using sweet colors and adorable illustrations to depart the brand from the traditional.
Why Not is a Colombian food brand that wants to overthrow the belief that indulgence equals unhealthy. The brand’s name emphasizes the defiant idea of the founders of wanting to prove that the impossible can be achieved when it comes to changing the way we feel about certain types of food, such as pancakes, spreads, chocolate and thousands of foods that we usually think can only be eaten once in a while due to their high caloric content, because the ingredients are not of the best quality or because they include additives that can be harmful if consumed regularly.
