Tweakit is a sustainable and refillable body care brand that believes performance and planet can go hand in hand. Water accounts for up to 95% of most shampoo, conditioner and body wash on the market. Tweakit has developed waterless, plant- powered powders, eliminating the carbon cost of transporting water and reducing millions of tons of single-use plastic waste in the process. Customers simply add water to Tweakit’s long-life bottle, pour in the powder, shake and voila. The resulting high- performance shampoo, conditioner and body wash leaves people with a clean conscience too.
We worked with the Tweakit team to create the visual identity, packaging and tone of voice for the brand, and we’ve put ‘WE’ at the core of the identity, as it is our collective action that will have the biggest impact.
