Who Gives A Crap sells eco-friendly products, like toilet paper, and donates 50% of profits to clean water and sanitation non- profits. But here’s the thing, it doesn’t look like a typical eco-friendly brand. It doesn’t even look like a traditional toilet paper brand. Because Who Gives A Crap has always done things, well, differently.
The brand has a reputation for making everyday household items fun and delightful with colourful packaging and playful puns that people want to display in their homes. It’s a brand that breaks away from the monotonous earth tones, uses “bum” freely and doesn’t shy away from a dad joke.
