The Solution / Project Description
Description: Nikasi is aimed to be a ground-breaking brand of white beer. In the fierce competition of the brewery market, the two-dimension effort put into labels is no longer functioning as well as before. We have no intention of making a better label or a more delicate illustration. What we try to achieve is a three-dimension change so as to resist homogenization in the beer market. The three-dimension relief on the glass neck is thus carved to depict the Sumerian goddess of the brewery, Ninkasi, which inspired the name of the product, Nikasi. Nikasi is believed to be the guardian of beer and beer-makers in the early dynastic period. The shape of the bottle is made to express the originality and the authentic flavor of the beer. The extremely exquisite label is designed to work as the gown of the goddess. With all these details matching the theme of Nikasi, consumers are proud to hold the bottle in hand and a sense of leading superiority can be touched on social occasions. The perfection of the embossed face will therefore secure a high-quality impression on consumers and then enlarge the gap with competitors profoundly. As the designer, we are on the same page with the brand owner that a game-changing product is worth time and patience. Here it is, Nikasi of Tsingtao Beer.
