Pantone Selling Thong Th-Thong Thong Thongs In Y2K-Inspired Collab With Hanky Panky

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Mark your calendars because the Pantone Color of the Year announcement is fast approaching.

In the meantime, the color prognosticators are getting a few more brand collaborations out of the way before the big press push, with their latest being a partnership with underwear and lingerie brand Hanky Panky. Paying homage to the “defining fashion moments of the 2000s,” the collaboration exploits Y2K nostalgia with a thong collection. 

The catch? Each undergarment in the collection sports all of the Pantone COYs from the last 25 years, from 2000’s Cerulean right up to 2024’s Peach Fuzz.