Fall For Merch: A CPG Lover’s Dream Lookbook for Fall 2024

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We love brand merch—can’t get enough of it, really. If you send us a hat or a hoodie, we’ll likely wear it with pride, even when we think your non-alcoholic prebiotic hard seltzer with 15 grams of protein tastes like dish soap.

We love merch so much that we’re launching a new series on Dieline—think of it as a fashion-forward collection full of the best goods from your favorite CPG brands. And what better way to kick off a seasonal lookbook than in the fall, hot off the heels of New York Fashion Week 

From tote bags and cozy sweatshirts to mugs and hats, our collection is perfect for die-hard CPG nerds or anyone looking to support rising brands and founders. And with gifting season right around the corner, now’s the perfect time to stock up on merch. Because who doesn’t need a tuna fish sandwich hat or a lemon garlic necklace?