At present there are plenty of no label drinking water brands in the market both local and imported brands. It is therefore not easy to get the new no label package for the brand “Sprinkle” to enter the existing competitive market.
Having worked very hard to achieve the unique and differentiation solution we found out that instead of applying only the no label idea which most our competitors used to solve the environment issue, we should include a story to relate what is happening to our world through the package.
With the concept “REDESIGN TO REDUCE” we reduce to only what is necessary by envisioning the melting of arctic ice to reflect the climate change problem by displaying the three scenarios on the bottle body surface design as follows:
First bottle – a crystal bottle with large full wall of arctic ice
Second bottle – a bottle with the ice slowly melting down
Third bottle – a bottle with disappearing glacier ice and left only the last ice sheet
It is noteworthy that the animated illustration of sprinkle bottle shape is not a regular conventional reinforced pattern but a rather sculptural design of replication of melting ice representation. This is to emphasize the people to become more aware of the increasing global environment through the interesting bottle design. The barcode is selected to be on the cap top surface using washable ink printing.
In summary this packaging design is to achieve a clear, colorless, no label bottle which is reduced to only a single piece of plastic and easy to recycle. A bottle of three design with a story to remind people of the world climate change.
