Riyana Rupani is passionate about healthy eating. Having lived all over the world, she picked up a collection of her favorite flavors and combined these passions into “Foods by Ri,” a brand of better-for-you pantry staples emphasizing whole foods.
Recently, Rupani partnered with studio Midday to refresh the Singapore-based Foods by Ri brand. Midday started by giving them an entirely new name, “Everiday,” which harkens to the firm’s “whole foods the whole time” philosophy while putting founder Ri literally at the center of the brand name.
The new Everiday logo is elegant and balanced with sans and a script font, giving the packaging a graceful look with a personal, human touch.
The packaging, meanwhile, is engaging while modular and adaptable enough for the competitive and ever-changing better-for-you space. Given Everiday’s range of products, from gluten-free bread to chili crisp, Midday employed a calendar grid system that can be modified according to the product type and neatly paired with the logo. Outer boxes and wraps utilize the same grid approach, using different colors and square labels that contain product descriptions.
Everiday’s refreshed identity highlights and showcases founder Rupani’s passion for healthy eating that combines the flavors of foods eaten worldwide. The clean, personable approach designed by Midday is also flexible, giving Everiday plenty of room to grow into the new branding as it continues its mission to provide “whole food the whole time.”
