Imagine a world where you can unlock vital information to get proactive about your wellness. Where you can get the facts you need to understand what’s happening in your body. That’s what we imagined. And that’s how Ivie came about. Powered by Holland & Barrett. With 150 years of wellness experience, we’ve combined our Holland & Barrett heritage with state-of-the-art labs and an incredible team of scientists. Wellness for all.
Our mission is to make wellness a way of life for everyone. We’ll give you the tools to boost your wellbeing and help prevent disease. Because when you have the most accurate data at your fingertips, you can make fully- informed decisions – and feel confident doing so. Because it’s better to know, you know?
Many people worry that they have underlying health issues, manifesting through non- specific ailments, e.g. a general sense of fatigue, aches and pains or difficulty sleeping. Ivie provides a service where simple blood or saliva tests can be taken at home, with results in a matter of days.
However, the idea of getting medical tests can be daunting. What if the results are difficult to hear? Is it better to live with your symptoms than to confront the possibility of something worse? How do you provide people with the reassurance they need to face their concerns head on?
Knowledge is power, but the way it is delivered can make all the difference. We decided that Ivie needed to connect with consumers on a human level. No to lab coats and backless gowns, just a friend who is there for you come what may. She is straight talking and no nonsense, but also caring and loyal – someone who will always tell you what you need to hear. We created a visual language to bring Ivie to life – hand crafted typography, speech bubbles and an edge-to-edge layout style allow her voice and personality to provide the support needed in times of worry.
