UniSleep Disrupts Traditional Pillow Packaging

Published

634139_Pillow-packaging-design-of-UniSleep_03.jpg

UniSleep’s pillows come in three different models, which we differentiate using three differentcolors. In addition, our text layout is very rational and functional, with a clear information hierarchythat allows users to quickly understand the product’s selling points, models, and usage methods.The overall packaging is very harmonious and has a high- quality feel.

During the design of our pillow packaging, we discovered that consumers had to navigate through at least three layers of packaging, including transportation and product boxes, as well as product inner packaging bags. We recognized that this inconvenience was not environmentally friendly. Guided by our sustainable development philosophy, we combined transportation and product boxes into one and utilized a reusable cloth bag as the pillow packaging. Additionally, we printed product information inside the packaging, eliminating the need for paper instructions.

We use sturdy corrugated paper and internal structure to support the contents. After opening the outer box, the packaging unfolds from the outside to the inside, and consumers do not need to remove the contents from multiple layers of packaging. These design features make the overall packaging more environmentally sustainable and disrupt traditional pillow packaging. It also aligns with UniSleep’s brand positioning of “Natural Technologism”.

634139_Pillow-packaging-design-of-UniSleep_01.jpg
634139_Pillow-packaging-design-of-UniSleep_02.jpg
634139_Pillow-packaging-design-of-UniSleep_04.jpg
634139_Pillow-packaging-design-of-UniSleep_05.jpg
634139_Pillow-packaging-design-of-UniSleep_07.jpg