Distilled Content‘s packaging design for Xin Gin fuses Celtic and Asian cultural elements to create a striking brand identity. The XIN GIN wordmark emphasizes the essence of the gin’s cultural fusion, with the word “Xin” symbolizing “heart” in Chinese—a theme subtly embedded through a triskele heart motif within the Celtic spirals. After experimenting with various materials, Distilled Content chose a glass bottle with a soft-touch and metallic coating. The design ensures the bottle is instantly recognizable but also appropriate for repurposing long after it’s empty.
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Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_
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