Come fall, pumpkin spice is inescapable, so it’s refreshing when a brand pivots away from the expected. Aura Bora and Magnolia Bakery collaborated on a new limited-edition Apple Cinnamon sparkling water offering a different kind of take on autumn that gourds and their nutmeg ilk haven’t dominated in recent years. Drawing inspiration from both brands’ aesthetics, the can design combines a charming fusion of whimsy and welcomed coziness.
The front of the can features both brands’ logos, framed by vintage-inspired scrollwork that nods to Magnolia Bakery’s visual identity. The color palette, a mix of soft cream with pops of apple red and forest green, instantly evokes the spirit of fall without relying on overused orange-ish hues.